Sweet Joy Project By Carol Rivello
Joicy Alves decided to open the first gourmet “brigaderia” (a traditional candy from Brazil) in Curitiba. Inicially she wanted just the logo for the store. In a second moment she decided to develop the whole print and online materials as well, and I had a blast creating it. The logo plays with the duality between something fun and traditional, using a crest but with little ants with the candy instead of leaves.